Matte Lip Velour from Winky Lux is an incredibly pigmented lipstick currently available in 19 fashion forward shades with additional colors being released on a monthly basis. This up and coming brand has captured the attention of beauty insiders including, who listed Matte Lip Velour as “an underground lipstick brand you should definitely know about.” If you aren’t familiar with the Winky Lux brand of cruelty-free cosmetics, read last week’s review here to get the scoop on this up and coming beauty brand.


Winky Lux sells direct to consumer via their website which allows them to cut out the middle man and the accompanying retail markup. This is a huge benefit to beauty fans as the products are made with high quality ingredients and sold at discount store prices. ($14 each!) Last week I had the opportunity to experience Matte Lip Velour first hand and found the quality to be comparable to two of my favorite lipstick brands: Lipstick Queen Sinner and Nars Audacious lipstick collection. Matte Lip Velour feels very creamy upon application to the lips and provides full color saturation with a single swipe. Sold as a matte lip color, I personally felt the finish was somewhere between a matte and satin finish. Wear time was in excess of 4 hours and the product didn’t dry out my lips or cause them to flake.

Matte Lip Velour swatches as shown below:

Top row: left to right
Royal – Warm purple
Sweet Pea – Modern baby pink
Heart – Classic Red
Smitten – Light Coral
Plush – Classic Pink
Dirty Love – Burnt orange

Bottom row: left to right
City – Plum
Bond – Rich Burgundy
Smokeshow – Chinchilla Grey
Scandal – Deep blue violent

matte lip velour swatches

Lipstick swatches indoors

matte lip velour outdoors

Lipstick swatches outdoors

The above swatches are available for purchase at Cosmetic Market Avalon, where I personally tested Matte Lip Velour.  There are a few more shades that are a bit more avant-garde that were not available at Cosmetic Market:

Shades not shown in photo:
Voodoo – Black
Poppy – Red Orange
Blue Moon – Turquoise
Mermaid – Warm Teal
Poodle – cool bright pink
Latte – 90’s Dirty Neutral
Meow – Neutral Pink
White Rabbit – Iridescent White
Cocoa – Rich Cocoa


Matte lip velour shades not shown in swatch above

Sending peace, love & happiness to all!

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Kelly Kirby Worley
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