winky-lux-strobeI recently discovered an indie cosmetic line, Winky Lux, while researching strobing creams, a/k/a highlighting or luminizing products. The Winky Lux line launched with nine product categories geared toward fashion forward millennials in October of last year. The brand’s concept is simple, cut out the middle man by selling direct to consumers so that they can offer luxury quality products at mass market prices. Every product in the brand’s collection is made in the United States, free of harmful chemicals and cruelty-free.  To encourage buyers to share their experience on social media, each product is tagged with a hashtag.


To date, Winky Lux is best known for limited edition collaborations with famed YouTubers and Instagram stars including Marzia Bisognin and the BETCHES. Today’s blog post features Light Box Strobe Illuminators, three different shades of very pigmented, creamy highlighters designed by Orion Carloto, Sam Fazz and Lily Lane, a/k/a O+S+L.

O + S + L ♡ WINKY LUX from Winky Lux on Vimeo.

Winky Lux Light Box Strobe Illuminators $16 each




Image taken indoors

(Left to right: Radiant Pink (hashtag: #WLradiantpink), Bronze Bombshell (hastag: #WLbronzebombshell) and LIT (hashtag: #WLlit)

Winky Lux-swatch-outside

Image taken outdoors

Look for my review of Matte Lip Velour next week!

About Matte Lip Velour: Ultra long-wearing matte lipstick delivers intense pigment with a delectably lightweight moussy texture. Infused with natural vanilla for the ultimate lip experience, this lipstick is packed with suspended pigments to give lips a cushiony, plush feel. $15

Winky Lux is available online at at and Cosmetic Market Avalon 678-894-4012

Sending peace, love & happiness to all!

kelly walker makeup artist

Kelly Kirby Worley
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  1. Deborah Bell September 13, 2016 at 3:44 pm Reply

    I just received Winky Lux light in my Glam bag and used it for my eyeshadow. It’s an amazing product! I will be ordering more of these products for sure.

    • Kelly Walker September 13, 2016 at 4:38 pm Reply

      Thanks for sharing your thoughts on the blog, Deborah. So glad you are a fan of the Winky Lux Illuminators too!

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