In 1938 Max Factor launched Erace, the first makeup concealer to hit the market. Since that time concealers have become one of the most profitable segments of the cosmetic industry.
There are two types of makeup products that are used to hide skin imperfections, concealers and correctors. Concealers and correctors are available in a variety of colors and formulas. When purchasing concealers and correctors we must consider the area where the products is going to be applied and what type of skin imperfection we are trying to cover.
Types of concealer:
- Liquid concealers glide easily across the skin and are very blendable. Due to lightweight formulas, liquid concealers typically offer the least amount of coverage. Liquid concealers are usually packaged in vials with a flocked doe foot applicator or clickable/twistable pens.
- Cream concealers provide more coverage than liquid concealers. Due to the creamy texture, cream concealers are ideal for dry or mature skin types. Cream concealers are often packaged in tubes or jars and applied with a synthetic brush or fingertips.
- Pot or stick concealers are highly pigmented and thicker than liquid or cream concealers. Pot or stick concealers provide the most opaque coverage and are products of choice for dark circles and other skin discolorations that are not easy to hide. In addition to skin tone shades, these formulas may also available in shades of lilac, green, yellow and orange. Often referred to as “correctors”, these shades are used to neutralize, instead of cover severe skin discolorations.
- Serum concealers are the newest breed of concealing and correcting makeup products and are designed for the anti-aging segment of the cosmetic market. Serum based concealers and correctors are highly pigmented and often contain skin loving ingredients. These formulas are my favorite option for the delicate under eye area because they are the least likely to settle into fine lines and look crepey.
Just as a painter preps his canvas prior to painting his masterpiece, the skin must be prepped before makeup is applied. As a makeup artist, always prep the skin with a moisturizer and primer then use concealers and or correctors to neutralize all discoloration in the skin before applying color cosmetics. This is especially important in the eye area where skin is thinnest and veins can be visible, creating a dark blue or purplish cast to the skin. Using a regular skin-toned concealer will not do the job and often times, make darkness look worse. In this case, a highly pigmented creamy corrector in an apricot or peach shade should be used to neutralize dark under eye circles.
Best shade of under eye concealer/corrector for dark circles:
- Fair to light skin = bisque to light peach corrector
- Medium to dark skin = apricot to peach corrector
For severe dark circles/hyperpigmentation:
- Bobbi Brown Intensive Skin Serum Corrector in peach $40
- Bobbi Brown Corrector in peach $25
- Trish McEvoy Correct and Brighten in shade #2 peach $40.50
- NYX Above and Beyond Full Coverage Concealer Jar in Orange $5.00
General concealing and brightening:
- Mirabella Perfecting Concealer (all shades) $28
- Hynt Beauty Duet Perfecting Concealer $24
- Neutrogena 3-in-1 Concealer For Eyes Broad Spectrum SPF 20 $9.49
- Hourglass Cosmetics Hidden Corrective Concealer $32
- Youngblood Cosmetics Ultimate Concealer $20